5 Ways Businesses Can Use Aerial Drone Photography

Red Bull knew the potential of aerial drone photography when it sponsored the short extreme cycling film “The Ridge,” by the Scottish cyclist Danny MacAskill. 

The mind-blowing aerial capture of Danny up the Inaccessible Pinnacle of the Black Cuillin Ridge made this collaboration a success since it has over 79 million views on Youtube.

This goes to show how you can leverage aerial drone photography to propel your business in the following ways:

1. Create Captivating and Eye-Catching Visuals for Marketing

Aerial drone photography helps you capture footage from vantage points that would otherwise be inaccessible.

You can also create captivating content from a different perspective.

This makes it more enjoyable for your target audience because they can see exactly what your business is about as if they are looking down from above.

And as shown in the table below, this is how businesses can use aerial drone photography for marketing.

Business Type	How to use drones
Real Estate Agency	Create immersive virtual tours of properties showcasing the property’s exterior and layout.
Event Management	Capture dynamic footage of large gatherings from above.
Construction Company	Document construction progress with aerial shots and showcase completed projects from unique angles.
Tourism & Hospitality	Showcase breathtaking landscapes and destinations to offer unique perspectives of travel experiences.
Outdoor Adventure and Recreation	Document outdoor excursions and activities or guide viewers through scenic hiking trails.

2. Conduct Visual Inspections Safely and Efficiently

Aerial photography began with the 1911 Italo-Turkish War when aerial warfare was first introduced, and pilots flew monoplanes to learn the military objectives of their opponents.

Now, businesses can leverage drones to conduct visual inspections safely on:

• Dangerous or hard-to-reach areas which include facades, or windows of tall Buildings and skyscrapers.
• High voltage equipment like power lines, wind turbines, and solar panels to check for faults.
• Confined areas that you or your employees cannot physically access, such as tight tunnels, storage tanks with small openings, or pipelines.

3. Add Dynamic Elements to Your Event Coverage

When you are hosting events, you can use aerial drone photography to capture breathtaking bird’s-eye view shots or footage. 

You can then use this footage to record behind-the-scenes and pre-event, and after-event content footage. Then edit the video to create reels or shorts you can post on social media.

Additionally, you can use aerial drone photography to add dynamic elements to your events by:

1. Creating live footage with immersive content for other people who couldn’t attend the event.
2. Displaying a new commodity reveals if the event is a product launch.
3. Evaluate event progress and crowd dynamics throughout the event to ensure that everything runs smoothly and that all attendees are safe.

4. Monitor the Environment

Drones have made hard-to-access areas more accessible. 

Now you can inspect dense forests or vegetation to monitor wildlife, assess environmental changes, or survey remote areas, especially if your business deals in this sector.

However, since most areas that require aerial drone photography to monitor the environment are hard-to-reach areas, here are tips you can use to ensure you get clear reliable footage:

1. Always do weather forecast research in the area you intend to monitor. Check for strong winds, rain, and excessive sunlight, as these can cause damage to your drone or result in low-quality footage you cannot use.
2. Choose the right equipment. If this is your first time doing aerial monitoring with a drone, consult with experts like Advanced Drone Solutions.
3. Comply with all the regulations and obtain permits for drone operations, even if your business specializes in environmental monitoring.

5. Survey and Mapping

Since you can capture the footage from various angles depending on your current needs, aerial drone photography is a great tool for surveying and mapping.

For instance, you can use oblique aerial drone photography that takes photos at an inclination of 45° which offers a three-dimensional perspective. 

This angle is perfect for surveying vertical structures like buildings to gain a better understanding of their shape and condition.

Also, archaeologists use oblique aerial photography to study the soil structure of archaeological sites.

Or you can use vertical aerial drone photography, which is the most common type of aerial photography for mapping and surveying.

Elevate Business Engagement with Aerial Drone Photography

You need high-quality aerial drone photography to stand out from the crowd and create bold, creative, mind-blowing content for marketing or educational purposes.

And when it comes to capturing aerial footage, at Advanced Drone Solutions, we are the best.

We use cutting-edge drones equipped with high-end, quality cameras to capture still and clear footage.

Therefore, whatever your requirements are—whether they are for in-depth content for educational purposes, captivating visuals for marketing, or motion footage to highlight your company—we will produce astounding results.

To experience your next immersive and engaging content from an aerial view, get in touch with us today so that we can help you elevate your business to greater heights.